Where do many women go when they need information about how to handle life and all that it throws at them? Their favorite magazine, of course! In an effort to reach out to sandwich generation women, the PE Campaign placed advertising in high profile women’s magazines — magazines where women turn to help them juggle their priorities. In June, NASW ran a full-page advertisement in More Magazine. More is considered the magazine for those who are “fabulous over 40” and has a circulation of 1.2 million readers. In September, NASW ran an ad in Ladies Home Journal. With a wide range of editorial content, Ladies Home Journal appeals to the sandwich generation woman. It has a circulation of more than four million readers.
Washington State Covered the State with Social Work
“The tremendous financial support from these organizations allowed the WA Chapter to reach out to our neighbors ten doors down and across the state of who social workers are and what social workers do for our communities,” says Hoyt Suppes, MSW, executive director of the NASW WA Chapter.“The PE Campaign is an excellent opportunity to advance knowledge of the profession and increase understanding of what professional social workers do for our daily lives.”
Reminder – The PE Campaign Team can provide you the creative image for your advertising placements free of charge. Contact us at firstname.lastname@example.org.