Subscribe in a readerNational Placements Where do many women go when they need information about how to handle life and all that it throws at them? Their favorite magazine,  of course! In an effort to reach out to sandwich generation women, the PE Campaign placed advertising in high profile women’s magazines — magazines where women turn to help them juggle their priorities. In June, NASW ran a full-page advertisement in More Magazine. More is considered the magazine for those who are “fabulous over 40” and has a circulation of 1.2 million readers. In September, NASW ran an ad in Ladies Home Journal. With a wide range of editorial content, Ladies Home Journal appeals to the sandwich generation woman. It has a circulation of more than four million readers.
Washington State Covered the State with Social Work “The tremendous financial support from these organizations allowed the WA Chapter to reach out to our neighbors ten doors down and across the state of who social workers are and what social workers do for our communities,” says Hoyt Suppes, MSW, executive director of the NASW WA Chapter.“The PE Campaign is an excellent opportunity to advance knowledge of the profession and increase understanding of what professional social workers do for our daily lives.”
Reminder - The PE Campaign Team can provide you the creative image for your advertising placements free of charge. Contact us at media@naswdc.org. |
Archive for the 'Public Education Campaign' Category
Media Placements Gain Attention for Social Work
December 6th, 2007
VIDEO: “On Any Given Day – Social Workers Help”
November 28th, 2007
Campaign video highlights important work of social workers
| HOW CAN I USE THIS VIDEO? Here are some suggestions on opportunities to use this video: • Conferences • Career Fairs/Career Days • Grand Rounds • Presentations to Senior Management • Student Recruitment • Community and Religious Meetings • Editorial Boards with Newspapers • Health Fairs |
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WEB 2.0 HELPING THE CAMPAIGN —
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Social workers know that on any given day they are working with clients, families
and communities. They are working on Capitol Hill or with organizations that are
making a change in society. Now, the National Social Work Public Education
Campaign has a tool to show social workers as they effect change for their clients
and for their communities.
This 5-minute video follows three social workers through their work with clients and
communities to show, rather than tell, the breadth and depth of social work practice.
Jennifer Perez is a social worker for the trauma and medical unit at the University of North Carolina Hospitals. She is the calming force to those whose lives have been turned upside down by tragedy. Jennifer works with the patient and their families to reduce the chaos in their lives and to work on a transition to their next step.
Sue Matorin is a social worker and therapist in New York City. She works one-on-one with clients to help them through troublesome situations in their lives. Sue’s clients rely on her ability to help them get the symptoms of stress under control and work through their problems.
William Bell is the President and CEO of Casey Family Programs, an organization dedicated to providing, improving and ultimately preventing the need for foster care. He is a social worker who is enacting change for the thousands of youth in the foster care system through his advocacy for social justice.
These social workers highlight three distinct areas of social work practice and give the viewers a snapshot of the important work that social workers do.
“On Any Given Day” debuted at the Council on Social Work Education’s Annual Program Meeting in October 2007. NASW Chapters and individuals may obtain more information about “On Any Given Day” at media@naswdc.org.