Archive for the 'Public Education Campaign' Category

Carla Beth Howery


April 9th, 2009

Carla Beth Howery - On March 31, 2009 at her Takoma Park, MD home with her family around her. Loving mother of Andrew Victor Fremming and Kevin Carl Fremming. Preceded in death by her sister, Marcia Howery; and her father, Victor I. Howery. She is also survived by her mother and stepfather, Garnett H. and Edwin Graf; and a host of loving friends and relatives. A memorial service will be held on Saturday, April 11 at 2 p.m. at Christ Lutheran Church, 5101 16th Street NW, Washington, DC. In lieu of flowers, the family suggests contributions to Christ Lutheran Church or to the Teaching Enhancement Fund, American Sociological Association, 1430 K Street NW #600, Washington, DC 20005.
Published in The Washington Post on 4/4/2009

Diana Ming Chan


August 7th, 2008


Diana Ming Chan: Her National Legacy by Bob Arnold, Director, NASW Foundation

Ms. Diana Ming Chan, LCSW, ACSW was a professional social worker for 54 years since receiving her Masters in Social Work from the University of Minnesota. As with many great pioneering social workers, Ms. Chan worked tirelessly in direct services during this period starting with directing youth and family programs in Richmond, Oakland and San Francisco and completing her direct service career as a school social worker in San Francisco in 2000.

Early on Ms. Chan began to share her knowledge and experience through teaching - with social work students and with the parents of the families she was serving. Ms. Chan taught at City College of San Francisco, San Francisco State University and at many community agencies and public schools. Ms. Chan also served as an educator and trainer at the Shun Tin Children and Youth Center in Hong Kong.

Ms. Chan broke the “color” barrier as the first Cantonese speaking Chinese MSW in San Francisco Chinatown. She helped bring the “cultural” in cultural competence through her work and training with many social workers in clinics, churches and other private non profit organizations. She advocated for the recruitment and training of social workers of color during the civil rights and War On Poverty eras.

During the War on Poverty in President Lyndon B. Johnson’s administration, Diana worked with a multidisciplinary team of individuals who successfully secured for the Chinatown/North Beach districts of San Francisco a designation as a “target” community. As a result, the team subsequently obtained funds to establish a broad range of agencies that did not previously exist in the Chinatown/North Beach communities. These agencies included Self-Help for the Elderly, Chinese Newcomers Service Center, Chinatown Child Development Center, Northeast Mental Health Services, and Kai Ming Head Start. Today, these agencies remain a vital and integral part of the community, providing a continuum of services to children, youth, families, and seniors.

Two other agencies began in the late 1970’s as the result of Diana’s vision. She worked with others to form North East Medical Center which made possible comprehensive, low-cost medical care to the residents of Chinatown/North Beach. Diana successfully advocated for the creation of medical and psychiatric social work positions. The other agency, the Youth Service Center (now CYC—Community Youth Center), was formed to address the needs of adolescents. Diana served on the Board of Directors of this agency and also provided training and consultation to the social work staff.

One of Ms. Chan’s greatest accomplishments was her work translating the lessons of direct service to policy. As a lifelong youth and family social worker, Ms. Chan became resolute in her conviction that prevention and early intervention were critical services to helping all students and families become or remain healthy. She saw that this was especially true for immigrant families.

In this respect, Ms. Chan personally began a monumental effort to convince policy makers to increase the number of school social workers in the San Francisco Unified School District. Unlike other states, California is a notorious latecomer to utilizing school social workers and has one of the lowest ratio of school social workers to pupils (one school social worker per 25,000 pupils). Additionally, other pupil support services personnel were underutilized in California schools including school nurses, school counselors and psychologists.

Ms. Chan committed herself to change policy by educating policy makers on the critical need for school social workers and actually increasing funding for school social workers. There is no greater social work than changing policy that results in measurable outcomes at the direct services level.

Her first task was to demonstrate the value and need for school social workers. Her request was politely declined by the San Francisco Unified School District given the dire budget situation. As usual, the threat of laying off school teachers and closing schools held higher priority than increasing pupil support personnel such as school social workers.

Undaunted, Ms. Chan reacted to this in classic professional social work fashion, “I’ll show you how important it is and I’ll give you a way to do it.” Ms. Chan organized. She formed a committee, the Learning Support Services Advocates (LSSA) to find a way to increase school social workers in the district. She teamed with the NASW California Chapter and the NASW Foundation to endow the “Learning Springboard” fund of nearly $1 million to pay for half the salary of two school social workers. Additionally these school social workers would take on social work interns from San Francisco State University and the University of California, Berkeley to provide social work services in the schools.

Fresh from this success, Ms. Chan did not stop. Her LSSA included a school nurse, which led to joint advocacy efforts by social workers and school nurses to increase pupil support services in the schools. She is well known in school support circles in San Francisco for her innovative and effective dumpling diplomacy. She invited top policy officials to her home to share a delicious Chinese dinner and to hear about her passion for school social work. With the nurses, Ms. Chan was able to effectively lobby the Board of Education $1.5 million to hire five school social workers and five school nurses. In the following year, the number was doubled for each profession.

Diana so profoundly touched many social workers on a personal, as well as a professional level, that the Asian Pacific Islander Social Worker Council, in collaboration with the NASW California Chapter and the NASW Foundation, has established a scholarship fund to honor Diana’s memory and support her legacy. If you would like to support Diana’s vision and passion for the social work profession, the Asian Pacific Islander Social Work Council invites you to make a tax-deductible donation to the Diana Ming Chan Scholarship Fund. This scholarship fund will contribute to the education of graduate social work students, especially those with bilingual skills. Checks should be payable to “NASW Foundation—Diana Ming Chan Scholarship” and sent to:
NASW Foundation
Diana Ming Chan Scholarship Fund
750 First Street, NE, Suite 700
Washington, DC 20002-4241

Click here to view Diana’s NASW Social Work Pioneer® Profile.

To leave a tribute to Diana, please click on the comments link below.

Media Placements Gain Attention for Social Work


December 6th, 2007

National Placements
Where do many women go when they need information about how to handle life and all that it throws at them? Their favorite magazine, of course! In an effort to reach out to sandwich generation women, the PE Campaign placed advertising in high profile women’s magazines — magazines where women turn to help them juggle their priorities. In June, NASW ran a full-page advertisement in More Magazine. More is considered the magazine for those who are “fabulous over 40” and has a circulation of 1.2 million readers. In September, NASW ran an ad in Ladies Home Journal. With a wide range of editorial content, Ladies Home Journal appeals to the sandwich generation woman. It has a circulation of more than four million readers.

Washington State Covered the State with Social Work
In the summer, the NASW Washington Chapter, along with partners, placed 44 ads in the eight largest metropolitan areas in the state to educate thousands of residents of Washington State about the breadth and depth of social work. The NASW WA Chapter partnered with Casey Family Programs, the University of Washington School of Social Work and the Walla Walla College School of Social Work to bring these valuable ads to the people of Washington.

“The tremendous financial support from these organizations allowed the WA Chapter to reach out to our neighbors ten doors down and across the state of who social workers are and what social workers do for our communities,” says Hoyt Suppes, MSW, executive director of the NASW WA Chapter.“The PE Campaign is an excellent opportunity to advance knowledge of the profession and increase understanding of what professional social workers do for our daily lives.”

 

Reminder - The PE Campaign Team can provide you the creative image for your advertising placements free of charge. Contact us at media@naswdc.org.

VIDEO: “On Any Given Day – Social Workers Help”


November 28th, 2007



Campaign video highlights important work of social workers

  HOW CAN I USE THIS VIDEO?
Here are some suggestions on opportunities
to use this video:
• Conferences
• Career Fairs/Career Days
• Grand Rounds
• Presentations to Senior Management
• Student Recruitment
• Community and Religious Meetings
• Editorial Boards with Newspapers
• Health Fairs
 

WEB 2.0 HELPING THE CAMPAIGN —
WHAT IS WEB 2.0?
There are so many Internet buzz
words and Web 2.0 is just the
latest. Web 1.0 is the Internet -
it is information dissemination to a
mass audience. Web 2.0 is the
next iteration in the Internet - the ability to interact with
the information medium and create a dialogue.
The PE Campaign is including Web 2.0 in its tactics as well:

  • Blogs - the NASW Pressroom and HelpStartsHere.org
    both have blogs where people can respond to issues
    of the day
  • Cheers & Jeers - located on the NASW Pressroom
    blog, the Cheers & Jeers section allows social workers
    to congratulate and critique journalists about social work
    and social issues. Contribute your views on the best and
    worst in media coverage of social work issues.
  • RSS - allows for HelpStartsHere.org content to filter into Web 2.0 search engines, like Google Blog Search and Technorati.

Social workers know that on any given day they are working with clients, families
and communities. They are working on Capitol Hill or with organizations that are
making a change in society. Now, the National Social Work Public Education
Campaign has a tool to show social workers as they effect change for their clients
and for their communities.

This 5-minute video follows three social workers through their work with clients and
communities to show, rather than tell, the breadth and depth of social work practice.

Jennifer Perez is a social worker for the trauma and medical unit at the University of North Carolina Hospitals. She is the calming force to those whose lives have been turned upside down by tragedy. Jennifer works with the patient and their families to reduce the chaos in their lives and to work on a transition to their next step.

Sue Matorin is a social worker and therapist in New York City. She works one-on-one with clients to help them through troublesome situations in their lives. Sue’s clients rely on her ability to help them get the symptoms of stress under control and work through their problems.

William Bell is the President and CEO of Casey Family Programs, an organization dedicated to providing, improving and ultimately preventing the need for foster care. He is a social worker who is enacting change for the thousands of youth in the foster care system through his advocacy for social justice.

These social workers highlight three distinct areas of social work practice and give the viewers a snapshot of the important work that social workers do.

“On Any Given Day” debuted at the Council on Social Work Education’s Annual Program Meeting in October 2007. NASW Chapters and individuals may obtain more information about “On Any Given Day” at media@naswdc.org.