Do “Adoption from Foster Care” PSAs Create Action?
“You don’t have to be perfect to be a perfect parent.” You may be familiar with this public service campaign promoting adoption from foster care, which was produced by The Advertising Council, the leading producer of public service campaigns in the country. The Council is looking for individuals who will share compelling stories about the way public service advertising (like commercials or public service announcements, print or internet ads, bus stop ads or billboards) have played a role in their decision to adopt from foster care.
They are interested in anyone who saw a PSA that made them think more seriously about becoming a parent through adoption. They want to find families who would like to be profiled no later than July 1, 2012.
Here’s a description of the campaign: http://www.adcouncil.org/Our-Work/Current-Work/Family-Community/Adoption-from-Foster-Care. With permission, some stories will be captured on film and used to support the work of The Ad Council in their efforts to produce effective public service campaigns.
Interested parties should email: stories@humaninterestfilms.com
